Date Posted: Wednesday 30th May 2018
Boutique agency POP PR has announced the launch of its showroom in Los Angeles. With the growing demand for celebrity and influencer coverage, POP PR discovered an organic pull towards the West Coast.
POP PR's Portia comments, 'From the very first day of trading we have had a tremendous amount of pride in what we do, we recognise that PR is a pillar to any business. Our mission has always been to provide a service to the best of our capabilities whilst not losing the DNA and personality of our clients. Having a space in LA was the next natural step for POP and is a savvy way of elevating our clients work whilst spreading the love. The business will grow without the slightest dilution of service ensuring our clients gain more coverage on a global scale'.
In addition to a second showroom, this year welcomed a new take on traditional Press Days which were replaced for a series of digital sit-down dinners. Collections and products were presented via a fashion film over a three-course sit down dinner.