Platform Creative has been appointed to launch Positive Luxury's new Connected Butterfly Mark going live this September. The original Butterfly Mark certification was launched by Positive Luxury in 2011 as a globally respected trust mark to provide independently verified evidence that organisations who use the logo meet the highest standard of sustainability. Their new digital Connected Butterfly Mark will enable organisations to demonstrate directly to their customers the brand's sustainability performance with transparency and confidence. The tool can be embedded and accessed on a brand’s website or retailers’ product pages by clicking a widget button, or via hyperlink, QR code or NFC tag directly from the product or retail environment itself. Brands such as Smythson, Anya Hindmarch, Etro and 111Skin amongst others have all been signing up to adopt this exciting new technology.