Value retailer Poundworld has today launched Miss Beauty London, the UK’s first £1 cosmetics range which has been exclusively developed and manufactured in the UK. Launching in over 280 Poundworld stores the fashion-led 100 piece range is inspired by London and includes 21 shades of lipstick, 12 lip gloss colours and over 55 nail polishes in on-trend hues. The foundations and concealer formulations are smooth and lightweight to help matify the skin and hide unwanted blemishes. Miss Beauty face powders contain vitamin E and sunscreen, while the bronzers can even be used to emphasise natural contours on the face. There are also volumising, waterproof and lengthening mascaras within the range.

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Poundworld in 'in-house PR'