British multinational fashion, lingerie & swimwear retailer Pour Moi has collaborated with the Spice Girls' Mel B. The Own Your Confidence campaign is dedicated to women celebrating women. Mel B and Pour Moi join forces with the shared belief that everybody deserves to feel confident no matter what shape, size or skin tone they may be.

Mel B, along with Pour Moi, hand-selected a range of products across lingerie, swim and beachwear that will make customers feel their most confident selves. Mel B’s favourite confidence-boosting pieces include the Paradiso, Cali, and Casablanca swimwear lines, alongside Pour Moi’s Constance, Logo and India Eyelash lingerie sets and showstopping Leopard Couture Padded Bustier, which emulates Mel’s Iconic Scary Spice look. As part of the campaign Pour Moi and Mel B both agreed on no airbrushing on all campaign imagery. Pour Moi is also making a donation to Women’s Aid, of which Mel B and her daughter Phoenix are proud patrons. To shop Mel's favourite confidence-boosting pieces head to pourmoi.co.uk.