Integrated healthcare communications consultancy, Pegasus, has today announced it has been acquired by UDG Healthcare plc, a FTSE 250 listed international provider of outsourced healthcare services. Pegasus will join Ashfield Healthcare Communications, which is part of UDG Healthcare’s Ashfield Commercial and Medical Services Division.

Pegasus, based in Brighton, looks after some of the UK’s best-selling health and beauty brands. It is a recent winner of Consultancy of the Year awards from PR Week and Communique as well as receiving over 30 campaign and workplace awards in the last two years. It was a notable climber in the 2016 PR Week League Tables, rising from 38th position to 28th, making it the 2nd largest healthcare PR consultancy in the UK and the largest PR consultancy outside of London.  

The Board of Pegasus will now report into David Moore, Director at Ashfield Healthcare Communications. Lisa Bradley, founder of Pegasus in 1992, will step into the role of Chairman, following the departure of previous Chairman, Tim Adams; and Simon Hackett will take over the role of Managing Director.

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