The Prada Group has appointed Gianfranco D'Attis as Chief Executive Officer of the Prada brand. D’Attis will take up his position on 2 January 2023. He will be in charge of the strategic development of the Prada brand in every market. His proven experience in the luxury sector, with a specific focus on Retail, will help Prada to increase its growth potential at a global level. Throughout his career, Gianfranco D'Attis has held senior managerial positions of increasing responsibility. His last role was President for Christian Dior Americas.