US beauty brand PRAI Beauty has announced the UK launch of four new products. Targeting the neck and décolletage, PRAI Beauty has a new range of four scientifically proven vegan products led by the iconic hero cult cream containing hyaluronic acid and sepilift technology; Ageless Throat & Décolletage Cream (£24.99) – one is sold every 60 seconds worldwide. The rest of the range includes; Ageless Bust Creme (£29.99) - powered by adipolfill'intm to mimic lipo-filling non-surgically by plumping skin's appearance, sesame seed oil packed with vitamin E, B complex and A to nourish and rejuvenate skin and shea butter for moisturising; as well as Ageless Upper Arm Creme (£24.99) - powered by caffeine to help firm and tighten the skin’s surface 
while reducing its redness, caprylic/capric triglyceride from coconuts, to help 
smooth and soften skin, 3x cosmetic-grade silicones to bind moisture to 
the skin and enhance a smoother appearance; and Ageless Microdermabrasion Throat Skin Resurfacer (£19.99) - powered by super-fine aluminium oxide used to remove dead 
skin and refine skin's surface, yeast extract to impart complex of proteins, sugars 
and amino acids, oat kernel extract to soothe and calm skin.

PRAI Beauty is available in Boots stores nationwide, with the new products launching 10 July.

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PRAI Beauty in 'beauty, fragrance, grooming & health'