Date Posted: Tuesday 21st August 2018
PRAI Beauty and the Wild at Heart Foundation have collaborated to create a limited edition jar for its AGELESS Throat & Decolletage Crème in celebration of National Dog Day, to help reduce the world’s stray dog population.
The project begins in Puerto Rico with the goal of hosting a sterilisation clinic, rehoming strays and educating pet owners and school children on how best to care for and protect their dogs.
Cathy Kangas, CEO & founder of PRAI Beauty and Nikki Tibbles, co-founder of the Wild at Heart Foundation, have dedicated their private and public lives to helping save animals worldwide. Both have built successful businesses – beauty and floristry - on core values of welfare and giving back.
The limited edition jar of the best-selling product comes with an exclusive ‘Kissing Dogs’ crystal design. £5 from every sale will go directly to the Wild at Heart Foundation to help fund its hands-on work rescuing, neutering and rehoming abandoned dogs in Puerto Rico.
Nikki comments, 'Cathy and I immediately bonded over the love of our rescue dogs and passion to make a difference, so I’m so delighted, and so grateful, to have joined together for this exciting partnership with PRAI Beauty. 100% of the funds raised will go directly to the cause, supporting rescue projects, neutering programmes and education initiatives. I’m so thankful that Wild at Heart Foundation and PRAI are now able to make a difference together.'
The limited edition AGELESS Throat & Decolletage Crème will be available to buy from 26 August for £40 online from praibeauty.co.uk and wildatheartfoundation.org.