Date Posted: Wednesday 6th July 2022
PR Agency One has been appointed to promote the launch of the world’s first pre-drinking pill.
Myrkl is the first supplement in history that is independently clinically proven to break down up to 70% of alcohol consumed within 60 minutes, and it is launching in the UK for the first time.
Myrkl’s proprietary formulation is made of high performing bacteria enriched with L-Cysteine and Vitamin B12 that break down alcohol in the gut before it reaches the liver. It also boosts energy and immunity levels.
The supplement is the result of 30 years of research & development led by De Faire Medical (DFM), a Swedish medical company focusing on developing revolutionary supplements.
PR Agency One has been tasked with overseeing the UK and US launches of the new supplement, building visibility for the brand and product, as well as developing an understanding of the product and its health benefits amongst Myrkl’s key audiences.
The supplement is going on sale in the UK for the first time at myrkl.co.uk, for £30 (30 capsules, 15 servings). This website delivers to most European markets including UK, Ireland, France, Germany, Switzerland, Austria, Italy, and all Nordics countries.
A dedicated website for the USA will be launched in August, and launched via PR Agency One’s global PR network, One Network.