Pre-loved fashion buying and reselling platform StyleSwap has launched. With its purpose clearly set on disrupting the traditional market norms, StyleSwap is set to make the buying and reselling of fashion not only cost and time-effective but enjoyable and ultimately a creative and collaborative experience for all.

Founder Josephine Waddington has designed a destination for those who are looking to embrace the circularity of fashion, promoting products and brands that were made to last. She has built a team of experts and is set to evolve AI-based technology with considered solutions set to simplify shopping.

Josephine commented: “I founded StyleSwap as I felt strongly that I wanted to positively contribute to the much-needed change in our fashion industry. I have always loved the art of shopping, expressing style is a liberating experience. I wanted to show customers that you can look great and be creative. StyleSwap is good for the planet and great for your wallet. One of the many challenges of shopping pre-loved is sizing and photography, two areas we are excited to disrupt.”

StyleSwap has now launched at styleswapofficial.com.