BRANDstand Communications has been appointed to handle press and publicity for Pretty Analytics, a data platform for the beauty industry. Presenting current and future trend concepts through storytelling, reports, visualised data and trend maps, bespoke, in-house software powers the content of their reports, using a unique algorithm designed to analyse beauty trend information.

Collating qualitative data across a variety of platforms, from digital evergreen content to social media, Pretty Analytics processes natural language into valuable numbers and statistics. This allows monitoring and reporting on emerging trends, as well as studying changes in consumer focus, social media and the effects of other industries on the beauty sector.

The Beauty Look Ahead report explores megatrends, cross-industry observations and key focus points when looking ahead to fuel the next five years of beauty innovation and ideas in businesses. This report is available to download for £195 + VAT at prettyanalytics.com/trendreports