Date Posted: Monday 15th July 2019
Fashion brand Pretty Green has announced that it has collaborated with world-renowned icon, Smiley, for a summer festival collection. For over 50 years Smiley has been considered a huge part of music culture and is the inspiration behind the new collection, with 1989's 'summer of love' being another key inspiration. The marble pattern created exclusively by the design team consists of a bright 80's colour pattern and a hidden warped original Smiley face.
The collection is comprised of 30 pieces, from T-shirts, sweatshirts, polo shirts and shirts to shorts, jackets, and parkas. The psychedelic lava and smoke all over prints are featured on a lot of the collection, including the cape, backpacks and bucket hats. The range is inclusive, for both men and women, embracing the current unisex streetwear trend.
The collection is now available to purchase from Pretty Green in-store and online at prettygreen.com.
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