Fashion brand Pretty Lavish has announced the launch of its new menswear brand NOBL. Inspired by old Hollywood, NOBL menswear offers a contemporary twist on the classic. The brand's aim is to provide a simple, minimalist yet versatile menswear concept. Whilst bridging the gap in the market for high-quality pieces at affordable prices, NOBL's aim is to inspire the male consumer to buy less and choose better. Each piece is designed with the intention to last, with quality and fit being at the forefront of its mission. The website will be launching on 3 February. Sign up for early access here.