Liz Parry PR has been appointed to handle the PR for the newly launched sustainable swimwear brand Pretty Sassy Lady. The brand aims to prove that modest swimwear doesn’t have to be boring; with bold designs and colours inspired by the high street, surf style and pop culture. The range has a ‘contour fit’ design to help flatter the physique and avoid drag resistance whilst swimming and is created using sustainable fabrics. In addition, the co-ord sets also offer UV protection (UPF 50+), are resistant to sun cream, oils and chlorine, and are soft, flexible and quick drying.