Fashion retailer PrettyLittleThing has announced that it will be moving its UK showroom to on Great Portland Street in London from 1 March. Kenningham Retail has revealed that PrettyLittleThing will occupy 4,375-square-foot premises following similar openings in Paris, Miami and Los Angeles. The space will act as a private showroom and content creator hub welcoming the retailer’s vast list of influencers, media, artists, celebrities, and stylists. The premises will include a content room, photo studio, working offices, meeting rooms and a showroom space offering iconic photo moments.

PrettyLittleThing Marketing Director, Nicki Capstick said: “We are thrilled to be opening another iconic showroom in the heart of London. Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK. Our UK-based team have grown rapidly over the past 11 years and this new space will allow us to bring the experience that our Influencers, Talent and press have in our international showrooms”.