Molly-Mae Hague has been appointed as the new Creative Director, UK and EU for PrettyLittleThing. Having previously worked with the brand as its UK Brand Ambassador and curating iconic edits, BTS videos and podcast interviews, the influencer star and all-around fashionable favourite joins the brand in a yearlong partnership working alongside its in house Creative and Brand team throughout 2021/22.

In her new role, Molly will take an active position in creatively directing upcoming campaigns for the brand and signing new faces within the UK and EU. 

Molly-Mae made the announcement on Instagram posting: "This is the biggest move in my career so far and I can’t explain my gratitude to my favourite brand in the world for trusting me with this role. PLT have had faith in me from the VERY start and to now be a Director within the business feels like a complete dream come true."

To celebrate her appointment Molly-Mae has launched her latest collaboration with PrettyLittleThing, which is now available at prettylittlething.com. The collection includes figure-enhancing fits, effortless styling and classic silhouettes.