PrettyLittleThing has introduced its first-ever virtual model as part of its PrettyLittleThing Metaverse. PLT's Virtual Girl will begin her career as a model on the PLT website, but she is constantly evolving and will show a range of emotions to truly react with the PLT customer. 

PrettyLittleThing Creative Director, Toni Hayden explained: "we want to make our girl as relatable and real to our customers as possible. We will build her lifestyle based off our customers interests, likes and dislikes. A true ambassador for the brand. She will have ways about her that will be unique to only her and we look forward to developing her capabilities over the coming months allowing our customers to learn a lot more about her and what’s to come as we enter into the Metaverse."

PLT's Virtual Girl is now live on prettylittlething.com.