PrettyLittleThing has announced its first UK-based brand ambassador - ITV Love Island star Montana Rose Brown. Montana is the most recent addition to PrettyLittleThing’s growing host of ambassadors, including US hit series WAGS favourite Nicole Williams and KUWTK stars Anastasia Karanikolaou and Malika Haqq.

Montana has garnered a huge fan base with her sense of style being documented in the press throughout the series and has built a digital empire of 1.1 million Instagram followers in under two months.

Montana’s role as brand ambassador for PrettyLittleThing will see her creating exclusive brand specific content, curating edits and continuing to share her PrettyLittleThing style with her followers.