PrettyLittleThing has partnered with Australian-based creative agency, Komodo to shoot the world's first global fashion campaign entirely on a drone. The COVID-19 pandemic has led to brands needing more creative ways to reach their customers, due to travel restrictions and social distancing. PrettyLittleThing's fashion shoot with Komodo was made possible during these restrictions due to its use of drone technology. 

CEO and Founder of PrettyLittleThing, Umar Kamani commented: "In light of the COVID crisis, we as a brand have had to adapt to new ways of working and for myself and our team to be the first fast-fashion retailer to shoot solely on a drone proves why PrettyLittleThing are always at the forefront of the industry."