PrettyLittleThing has unveiled Gemma Owen as its latest UK Brand Ambassador. Making a name for herself as a 2022 Love Island finalist, the brand's CEO Umar Kamani said “Gemma is the perfect person to represent the PLT consumer; she’s smart, confident, ambitious and has a much loved, relatable style. We’re very excited to have her joining the PLT family and look forward to sharing lots of exciting content, collections and shoots with our customers”

In the year long partnership Gemma will be launching her own PLT collections as well as helping the brand launch their new resale platform ‘PLT Marketplace’. Expect exclusive content across PLT’s YouTube, Instagram and Tik Tok channels.

Speaking on the partnership, Gemma says “This really is a dream come true for me. I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special. The team have been amazing and I’m excited to get to work and start designing some collections for you all!”