Primark has collaborated with Stacey Soloman on a 35-piece kidswear collection. Reflecting Stacey's bubbly personality as well as being inspired by her children, the collection of clothing and accessories is available for ages 0 to 10 years and all styles are designed to be worn by both boys and girls alike. The collection features rainbow, dalmatian and robot prints on t-shirts, hoodies and denim pieces in addition to Stacey's infamous 'Living My Best Life' quote making an appearance. The campaign imagery features Stacey’s sons showing how to style up their mum’s playful designs across different ages.

Speaking about the collaboration, Stacey said: “I was so excited to be given the opportunity to create my own kidswear collection with Primark. The boys were just as excited as I was, and I loved being able to include them in a project that means so much to me.”

Primark x Stacey Soloman kidswear collection is now available in-store with prices ranging from £2 to £14.