FASHION
Primark debuts jeans made with 100% sustainable cotton
Date Posted: Wednesday 13th March 2019
Primark has launched its first ever range of jeans made from 100% sustainable cotton. Produced in three different washes: indigo, black and light blue, the women’s skinny jeans will be sold in Primark stores for £13.
The jeans are made with cotton from Primark’s Sustainable Cotton Programme, which launched in India in 2013. The programme helps farmers grow cotton using more natural farming methods, including minimising the use of chemical pesticides and reducing water consumption, whilst also increasing their incomes.