Primark has today unveiled a wide-reaching sustainability strategy, designed to reduce fashion waste, halve carbon emissions across its value chain and improve the lives of the people who make Primark products.

The new strategy commits the international fashion retailer to change the way its clothes are made without changing its affordable prices, enabling everyone to make more sustainable choices when shopping.

Primark’s new commitments will see the company ensure all its clothing is made from recycled or more sustainably sourced materials by 2030 – today this accounts for 25 percent of all clothes sold. As a next step, all men’s, women’s, and kids’ entry price point t-shirts will transition to being made with sustainably sourced cotton over the next year.

Primark will make changes to its design process as it looks to ensure its clothes can be recycled at the end of their life to help reduce fashion waste. It is also committed to improving the durability of its clothing so it can be loved and worn for longer, including working to define new industry guidelines on durability with WRAP, the UK charity committed to accelerating the fashion industry’s move to circularity.

More info here.