Budget high street fashion brand Primark has announced a collaboration with beauty and lifestyle blogger and YouTube star Gabriella Lindley of Velvet Gh0st. The collaboration takes form in a design project, which will see the launch of a homeware collection, available in-stores across Europe on 18 August. Gabriella's collaborative range with Primark is infused with rose gold accents, a repeat triangular patter and feline motifs, across a selection of pastel-hued bedding, sequin-embellished lighting and cushions, among other accompanying products. The final collection features a selection of products ideal for obtaining the quintessential blogger’s bedroom and lifestyle, with prices ranging from £1.80 to £16. Gabriella, AKA @VelvetGh0st, frequently attracts views of several million each month across her social media platforms, boasting over 950,000 subscribers across her two YouTube Channels, 500,000 followers on Instagram and more than 235,000 Twitter followers. Gabriella will be appearing in-store at Sheffield Meadowhall on 18 August and Oxford Street East on 21 August.

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