Primark has announced a Click & Collect trial service that will start later this year as it looks to expand its kids’ range and further enhance the customer experience following the launch of its new UK website in April. Set to launch towards the end of the year, the trial will run across up to 25 stores in the northwest and will offer a wide choice of products for kids, spanning everything from clothing and accessories, to decorative nursery products and toys.

The trial will bring together an extensive range of Primark kids’ products, offering up to 2000 options, giving more choice than ever before. Customers will have, on average, access to twice as many options as today, with customers of the smaller stores in the trial getting access to ranges normally only found in larger stores. The new service will also offer online-only products with around 40% of the items available exclusive to Click & Collect.

The Click & Collect range will focus on latest trends, brand new exclusive styles, expanded ranges from Primark’s license partners, larger items such as nursery products and multipacks of kids’ clothes. In addition, it offers the opportunity to have seasonal product such as rainwear and beach and holiday wear, available throughout the year.