Primark has unveiled its collaboration with international womenswear designer and Graduate Fashion Week Global Ambassador, Henry Holland to create an exclusive range of tote bags in partnership with Graduation Fashion Week for the Bags of Talent Campaign.

The Henry Holland x Primark collaboration is a range of four unique tote bags designed by Henry which will be going on sale across all UK Primark stores the first week of April. The bright and bold designs of the bags are typical House of Holland style, with stripes, polka dots and animal motifs featuring heavily on all four totes, whilst slogan prints pay homage to Henry’s early t-shirt creations of the mid-noughties.

Made with 100% sustainable cotton, Primark’s Sustainable Cotton Programme trains female farmers to produce environmentally sustainable cotton and to improve their livelihood. Priced at £3 each, £1.32 of every bag sold will be donated by Primark to the GFW Foundation.