Primark unveils Kem Cetinay as first Menswear Ambassador
Date Posted: Tuesday 13th November 2018
Primark MAN has unveiled ex-Love Islander Kem Cetinay as its first Menswear Ambassador. Kem will represent the brand over the next nine months, creating content in the run-up to summer ’19 when a special project will be revealed.
Primark’s Trading Director, Steve Lawton, commented on the collaboration, "We are really excited to be working with Kem, he’s a true fan of the brand so it made sense to collaborate on something amazing together. Kem has great style and really captures the fun, family personality of Primark."
Kem comments, "I’m so excited to have the chance to work with Primark, I have been going into the stores with my family since I was a young boy so to join this family orientated brand as their first ever Menswear Ambassador is a dream come true. I can’t wait to announce our plans for summer ‘19!".