BEAUTY
Procter & Gamble set to acquire Farmacy Beauty
Date Posted: Thursday 18th November 2021
It has been widely reported that Procter & Gamble is set to acquire cult brand Farmacy Beauty. Founded in 2015 by entrepreneur David Chung, Farmacy describes itself as a ‘farm-to-face’ brand, working with farms around the world to develop innovative ingredients for its skus. The terms of the deal have not been revealed and is still subject to regulatory approval.
“We’ve had our eyes on the brand for quite a while,” Markus Strobel, President of Skin and Personal Care for P&G Beauty admitted to WWD.