P.S. RENTAL has appointed This Way Next to handle its press and publicity and has announced the launch of its first-ever dedicated luxury wedding dress and accessories rental platform, giving brides-to-be the opportunity to access revered designers at a fraction of the retail price. Founded by celebrity stylists turned occasionwear entrepreneurs, Ella Gaskell and Zoe Graham, P.S. RENTAL builds on the duo’s already successful personal styling platform for brides that was launched during lockdown. With the average cost of a luxury wedding dress sitting at around £3,500, P.S. RENTAL dresses can be loaned for just 30% of the retail value.