Footwear brand Public Desire will launch its first clothing brand, Kaiia, this September. The fast-fashion womenswear brand will predominantly cater to the student marketing, and young women aged 16-35. The company has focused on trend-led basics, such as dresses, T-shirts and leisurewear. Retail prices will range from £5 for a bralet to £15 for joggers.

Kaiia will be launching direct-to-consumer via its own website in September, with an "aggressive option count" and new products dropping weekly. Plans are already afoot to launch new categories in spring / summer 22.

To coincide with the launch, Public Desire will move into a new larger head office.