Puig, the family-owned beauty and fashion company, has increased its investment to acquire a majority stake in Kama Ayurveda, India’s leading authentic Ayurvedic brand of beauty and personal care products which was founded in 2002. With this acquisition, Puig reaffirms its commitment to a company and a market with vast growth opportunity in beauty and wellness products. 

Kama Ayurveda represents a distinctive addition to Puig unique brands portfolio and strengthens its wellness category with an offer that is rooted in the traditional Indian medical science of Ayurveda, which focuses on the balance between mind, body, and spirit for holistic wellbeing. 

Kama Ayurveda currently operates 54 owned stores in India, with plans to operate more than 60 by the end of 2022. With a sophisticated on-line presence and strong domestic brand recognition, Kama Ayurveda is ideally positioned to take its products to the global stage. 

Puig will maintain its commitment to boost the brand’s leadership in the Indian market and continue to support the further expansion of Kama Ayurveda into global markets including the UK in early 2023, as well as offering expertise in brand building, technology skincare and perfumery.