Puig has created AI.LICE, a new technology that enables fragrance consumers to preview the scent of perfume in real-time without actually testing or smelling it. When they enter a perfume store, customers are invited to scan a QR code with their smartphones. Then, at the counter, when the camera of their device is focused on the bottle or packaging of a particular fragrance, AI.LICE automatically analyzes the information, retrieves relevant content from a perfume database, and displays the results on the smartphone’s screen. The tool also provides information on related products available in the store which match the customer’s preferences.