Sports brand PUMA has launched its PUMA App in the UK, allowing consumers to shop for the latest products and styles and have access to exclusive services and content from the brand and its ambassadors. The launch follows the app's successful rollout in North America and is part of PUMA’s continued growth and commitment to pushing the boundaries of technology, sport, and fashion. Through the PUMA App, customers can virtually try on products before they buy, see what the products look like in 3D animations and make purchases in an efficient and secure checkout process. The application also includes access to PUMA’s product drop calendar where shoppers can set reminders for regional launches for a more personalized brand experience. The PUMA App is available to download from Apple iPhone and Google Android app stores.