Sportswear brand PUMA and British accessories designer Sophia Webster have announced their collaboration on a dance-inspired collection of footwear, apparel and accessories debuting in autumn 2017. The first drop of the PUMA x Sophia Webster collection releases on 5 September exclusively at sophiawebster.com, and will be available globally in PUMA stores, PUMA.com and select retailers on 9 September.

Sophia Webster comments: “Second only to my love of design, is my love of dance and the opportunity to collaborate with PUMA enabled me to bring these two passions together. It’s been an exciting process tapping into the expertise of PUMA’s sportswear technicians and its specialist performance fabrics, allowing me to bring my design aesthetic to the active millennial world”

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