Date Posted: Friday 10th December 2021
PUMA has announced the launch of its first capsule collection with British singer and its' Global Brand Ambassador Dua Lipa. The Flutur capsule features a new logo, bringing together Dua's name and the PUMA formstrip, which transforms into a butterfly. This new logo will be the centrepiece of the new collection, named Flutur, which is Albanian for butterfly. The naming was chosen by Dua and pays homage to her heritage while also celebrating the beginning with PUMA.
The capsule collection will launch soon.