Abel Tesfaye a.k.a. The Weeknd has partnered with PUMA as a new Global Brand ambassador and creative collaborator. The Academy Award nominated, Grammy-winning artist will bring his unique creative lens to PUMA collections. The Weeknd will rep PUMA’s latest Sportstyle products, including IGNITE evoKNIT and IGNITE Limitless footwear as well as Evo Apparel. 

This new partnership will also include a collaborative collection of sneakers and apparel designed by The Weeknd. The exclusive collection is a fusion of PUMA’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO. The range is expected ton launch in 2017.

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