PUMA UK, one of the world’s leading sports brands, has appointed creative communications agency MSL as its retained strategic comms partner in the UK. The win places MSL at the heart of PUMA’s central creative communications, with the agency chosen to oversee all UK media relations, reputation management, brand awareness, product launches and influencer campaigns to drive brand belief and commercial results through all PUMA’s earned and influence channels. 

MSL will report to the sportswear giant’s UK brand and marketing team, based in London.