PUMA has announced the launch of its The SG x PUMA “Strong Girl” designed in collaboration with singer, actress and PUMA Brand Ambassador, Selena Gomez. 

The collection is an assortment of athleisure that has ‘strength’ stitched into every piece. The name of this first SG x PUMA collection is “Strong Girl”, inspired by Selena’s initials. The collection features confident colours and bold silhouettes with the intention of helping girls stand out from the crowd. The collection features the many different tastes and styles that appeal to both the strong girl’s personality, as well as her day-to-day life.

The SG x PUMA “Strong Girl” collection will be available to buy 12 December from selected retailers and online from puma.com. 

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