Pure Elixir, a new skincare supplement brand founded by Amanda Henson, has appointed skincare expert Nichola Joss as its new Ambassador. The brand's premium Smart Age supplements harness active ingredients that work from the inside. The concentrated formula boasts the power of a serum using ingredients including marine collagen, soy isoflavones, low molecular weight hyaluronic acids and a mix of antioxidants. One capsule a day is taken orally, or sprinkled into a smoothie or juice to enhance the benefits of a skincare regime. Smart Age has also just launched at Liberty London.

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Pure Elixir in 'beauty, fragrance, grooming & health'