BeautyMART has been appointed to handle the press and publicity for Pure Elixir, a new skincare supplement brand founded by Amanda Henson, which harnesses active ingredients that work from the inside. Pure Elixir launches with Smart Age Supplement 01, which can work on all skin, not just the face, as offers clinically proven results on the reduction of lines and wrinkles. The concentrated formula boasts the power of a serum using ingredients including marine collagen, soy isoflavones, low molecular weight hyaluronic acids and a mix of antioxidants. One capsule a day is taken orally, or sprinkled into a smoothie or juice to enhance the benefits of a skincare regime. Pure Elixir 01 is available at Liberty, priced at £45 for a months supply (One box).

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Pure Elixir in 'beauty, fragrance, grooming & health'