Leading fashion trade show and Festival of Fashion, Pure London has announced the appointment of Gloria Sandrucci (pictured, left) to the role of Event Director and Melanie Alston (née Green) (pictured, right) to Event Manager as part of its continued investment in people and the development of the show.

Melanie will work alongside Gloria to manage the editing across the show, including Womenswear, Accessories, Footwear, Athleisure, Pure Conscious, Gen Z, Bubble and Pure Man, as well as liaising with the production team for the catwalk content and heading up a team of salespeople offering guidance, knowledge and positivity on a daily basis.