Festival of Fashion Pure London has announced its collaboration with the Pantone Color Institute to reveal the overarching theme that will drive its PANTONEVIEW COLOUR Planner SS20 colour forecast: The Sea, and the PANTONE Color of the Year 2019 colour selection, 16-1546 Living Coral.

Marketing Director Abigail Bruce explains: “The sea covers 70% of Earth’s surface but whilst it is vast, its size and surface area doesn’t overwhelm us. Instead, we find ourselves inspired by its beauty and in awe of its powers. The sea captivates our imaginations. That’s not all though. The sea is deep and mysterious – almost like another world. But whilst it might seem alien in some ways, it’s familiar and comforting in others. We go to the sea with our friends and families, to socialise and relax and we find this time refreshing, healing and restorative.”