Fashion festival Pure London has launched an intelligent matchmaking platform, Pure Match. The new app has been designed to optimise the customer journey, enabling visitors and exhibitors to facilitate connections and networking before, during and after the show. 

The Pure Match app will enable clients and suppliers to plan meetings and use the chat functionality, organise their visit efficiently by accessing the content sessions timetable and locations, and stay in the loop with push notifications and beacon messaging. 

The next edition of Pure London takes place between 9-11 February at Olympia London and will offer over 1,300 of the latest collections across the fashion industry.