Fashion trade show Pure London has announced the launch of PURE KID. PURE KID will be a new edited curation of kid’s fashion, footwear, accessories and maternity collections. Launching in July, PURE KID will offer a platform for stand-alone childrenswear brands. The sector will sit alongside womenswear brands who already offer kidswear such as Hatley, 4Funky Flavours, Dekoz and Sugarhill Brighton. 
 
Julie Driscoll, Managing Director of Pure London comments 'The children’s and maternity wear sector is worth $158 billion dollars globally* and key trends such as ‘mini-me’ dressing, influential celebrity parents and an ever-increasing number of blogger parents who curate their kids’ Instagram feeds are driving more style conscious parents looking for childrenswear that chimes with their own personal aesthetic and values. We are very excited to add PURE KID to our expanding show and the collections will also be brought to life on our much-loved catwalk shows.'
 
The next edition of Pure London and Pure Origin will take place at London Olympia from 22 – 24 July. 

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