Trade show Pure London has announced that British Vogue editor-in-chief Alexandra Shulman will be the headline speaker in February 2017. Alexandra will share insight from her 25 years at the forefront of the UK leading fashion magazine. In addition, Pure London will grow and diversify its menswear offering for February, with the launch of Concept, a brand new premium area housing niche brands in a pop-up environment, most of which will be exhibiting for the first time. The line-up includes Carrera Jeans, Esre Denim, Aristides Vanis, Telm London and Suedebird.

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