PuRe PR + Communications has conducted a survey with leading editors and influencers to determine the role of consumer PR in light of the Covid-19 Pandemic.

• 100% of respondents are currently mostly working with PRs that they already have an existing relationship with.
• 66% are relying on PRs to bring them stories more than usual at this time.
• Over 26% are looking for stories that are moving on from Covid-19 related content.
• 86% of respondents believe that PRs are essential to their own role at the moment and that they are relying on PRs to facilitate their jobs. 
• 13% would be happy to attend large scale launch events with social distancing, moving forward, with the vast majority favouring news updates straight into their inboxes. 

Most respondents, when questioned on how they are feeling about their current work-life, gave varied responses including “disjointed, intense, calmer” and “energised, frustrated, happy”.

The questions asked included: 

Please contact DIARY directory here to let us know how you are feeling about the current situation.