Purple has announced that it has been appointed to handle the UK and USA press and VIP Relations for Technogym (pictured) and Davines. Technogym specialises in fitness, wellness, sports products and digital programmes. The brand combines the most advanced fitness equipment with technology and design. 

Davines Group started as a research laboratory, formulating high-end beauty products for cosmetics companies worldwide. After a decade it created its own brand, Davines, specialising in professional haircare and colour. The brand is B Corporation certified.