Purple has announced that it has been appointed to handle the UK press and influencer activity for Comfort Zone and Skin Regimen. As part of the integrated PR campaign, Purple will plan and execute both skincare brand's UK strategies, new product launches, events and press and influencer communication across its professional and consumer products. 

Comfort Zone promotes a holistic, soulful, healthy and sustainable lifestyle, with advanced science-based conscious solutions to visibly improve skin, body, and mind. Whilst Skin Regimen is a collection of unisex products that target the visible effects of stress and pollution, dehydration, dullness, wrinkles and breakouts.