Purple has acquired leisure and lifestyle PR agency, Prime in Hong Kong to further bolster its proposition. Headquartered in London with offices in New York and Los Angeles, Purple provides international communications services for its clients. With the purchase of Prime, the agency will now have a physical presence in Asia. 

Founded in 1997, Purple works with leading international brands and the next generation of talent across fashion, beauty, art, design, food, travel and property. Offering a multitude of services including PR, digital and influencer strategy, event ideation and execution, VIP services, brand consultancy and talent management; this offering is now available to clients based in Asia.

Fergus Lawlor (pictured), CEO of Purple says: “We are pleased to announce the acquisition of Prime. We have been looking at Asia for a while and the opportunity to purchase Prime made a lot of sense. With the Hong Kong office, we now have people on the ground in the US, Europe and Asia.”