Specialist beauty, aesthetics and lifestyle consultancy RKM Communications has been appointed by Purpose Europe ltd to manage the PR for health campaigns Help Britain Breathe and Clean Air Now. Both initiatives are focused on raising awareness and driving action on air pollution across the United Kingdom.

Help Britain Breath is a campaign that aims to connect individuals concerned about the health impacts of poor air quality with groups and resources to allow them to take small actions that can make a big impact in their communities. 

Clean Air Now is campaigning for greater transparency and awareness of London’s illegal levels of pollution through billboards, posters and street art placement on some of the city’s most polluted roads.